1440 Foods introduces Pure Protein All in One powder for weight management

Image credit: 1440 Foods.

18 Jun 2024 --- The newly launched All in One protein powder formula with nutritional supplements, part of the Pure Protein brand by 1440 Foods, features 25 g of whey protein, 10 g of collagen, 6 g of fiber and 14 vitamins and minerals per serving. According to Pure Protein, the nutritional content of the protein powder makes it suitable for consumers of GLP-1 weight loss medication.

“Common supplement routines involve multiple products which can be very costly to maintain, and very few protein powders are appetizing or offer additional nutrients required to meet one’s recommended daily nutrient intake,” comments Joe Stanzione, registered dietitian and manager of regulatory and nutrition scientific affairs at 1440 Foods.

“Our latest Pure Protein formulation is giving consumers something we know they want and need to support their daily wellness and weight management goals,” he continues.

Alex Fishman, brand director at Pure Protein, adds: “As the dietary supplement market in the US becomes increasingly more congested and expensive, users and especially those taking GLP-1 medications are seeking simplified yet effective solutions to help them achieve their health and fitness goals.”

“Pure Protein is a trusted innovator of nutrient-dense protein products offering our customers a new formula that makes complete nutrition easy.”

“Fuller for longer”
The products target the consumer need for nutritional supplementation for those receiving GLP-1 injections to suppress their appetites and who are more likely not to receive the essential nutrients they need from their diets.

Nutrition expert Toby Amidor adds: “As consumers use vitamins or supplements to support their wellness, the cost of everything they buy can get expensive. Not only is an all-in-one powder like Pure Protein cost effective, but the 25 gr of protein and fiber can help you feel fuller for longer, which helps minimize snacking between meals and last minute unhealthy choices.”

The powder is also touted to support immunity, skin, joint and bone health, energy metabolism and digestive function. It may further promote the building and maintenance of lean muscle, which is important for people going through rapid weight loss.

The new powder, advertised as being “convenient and affordable” comes in two flavors — Creamy Vanilla and Rich Chocolate.

Last year, 1440 Foods added two new flavors — brownie and caramel churro — to its Pure Protein range.

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