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Key trends

Nutrition focus

In-depth analytical report providing insight into the trends and ingredients driving innovation in the global health and nutrition industry.

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Ingestible Beauty

According to Innova Market Insights data, consumers will seek beauty claims for their functional nutrition in 2025. Data shows an especially high rise for beauty-from-within supplements from October 2019 to September 2024, with 15% growth. Europe accounted for 39% of these launches and there was an increase in launches for concentrates. Biotin was the leading beauty ingredient for NPD; zinc bisglycinate showed the fastest growth.

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Active Nutrition

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Omega-3: Elevating Health and Vitality in Supplement and Functional Food Choices

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Casein protein in RTD beverages in the US & Asia

Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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World of biotics

Innova Market Insights data indicates a 6% yearly growth in biotic ingredients (Oct 2022 to Sept 2024). US/Canada led launches, with digestive/liver health claims taking 62% of NPD and kidney/bladder health claims growing fastest.

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Beauty-from-within supplements

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Novel nutraceuticals

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Supporting immunity

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