World of biotics

Dec 2024

Innova Market Insights data indicates a 6% yearly growth in biotic ingredients (Oct 2022 to Sept 2024). US/Canada led launches, with digestive/liver health claims taking 62% of NPD and kidney/bladder health claims growing fastest.

Beauty-from-within supplements

Nov 2024

Innova Market Insights data indicates a 21% increase in beauty-from-within supplement launches from July 2019 to June 2024. Of these launches, 45% occurred in Europe. Powder was the leading and fastest-growing format for beauty supplements.

Novel nutraceuticals

Oct 2024

Innova Market Insights data indicates that between July 2019 and June 2024, the use of nutraceuticals and functional ingredients in global supplement and sports nutrition product launches grew by 5%. Europe accounted for the largest share, leading with 40% of all NPD. While 23% of these launches featured brain and mood health claims, there has also been significant growth in nutraceuticals targeting microbiome health.

Supporting immunity

Sep 2024

Innova Market Insights data indicates that global supplement launches with immune health claims have grown significantly, with a 13% CAGR from July 2019 to June 2024. In the most recent period (July 2023 – June 2024), Vitamins and Minerals dominated the immunity supplement category, accounting for 34% of new launches, with Vitamin C as the top ingredient at 36%.