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Vitafoods Europe 2025: Spotlight on new formats for efficacy, convenience, and consumer experience

Vitafoods Europe 2025: Spotlight on new formats for efficacy, convenience, and consumer experience

At the recent global nutraceutical trade show, companies showcased new concepts and delivery format options to help supplement brands meet consumer demand for convenient, tasty, and high-performing solutions beyond capsules, tablets, and powders. On the showroom floor, Nutrition Insight interviewed Sirio Pharma, Döhler, Balchem, and TopGum Industries about their latest innovations. 
Consumer demand for healthy aging drives new joint health product development
Consumer demand for healthy aging drives new joint health product development
The nutrition industry sees a growing demand for joint health solutions as younger consumers and an aging population seek to sustain an active lifestyle as long as possible. Experts observe an increased interest in personalized options for proactive health, combining sustainable and natural ingredients for fast results. Nutrition Insight examines the evolving mobility space with Gnosis by Lesaffre, Lonza Capsules & Health Ingredients (CHI), OmniActive Health Technologies, Giellepi, Balchem, and GC Rieber VivoMega. 
Boosting Asian nutrition must target caste, gender and rural disparities, finds ADBI analysis
Boosting Asian nutrition must target caste, gender and rural disparities, finds ADBI analysis
The Asian Development Bank Institute (ADBI) has analyzed nutrition issues across Asia, suggesting policy interventions that address deeper regional socio-political issues based on specific diets, demographics, population, and culture. With its authors, Nutrition Insight discusses ADBI’s new book, revealing insights to help boost Asian nutrition security and health. Divided into two parts, the book explores the intersections of food security, well-being, and inequality, alongside the role of agricultural policies in shaping nutritional choices and outcomes. 
The Editor Presents: The Ready Meals Edition
The Editor Presents: The Ready Meals Edition
Join The World of Food Ingredients’ deputy editor, Elizabeth Green, for a rundown of the ready meals edition, bringing insights into trends shaping convenience foods and on-the-go nutrition. High-protein positioned foods are evolving to meet the needs of conscious consumers, while dinner times diversify and new opportunities are evident across ready meal development. Other highlights include challenges in vanilla, palm oil and cocoa production, while oats and olive flour ingredients are rising in the bakery market. We also explore gene-editing in animal agriculture and what might be in store for the US pork industry.
Vitafoods Europe 2025: Beneo features weight loss benefits of prebiotics and palatinose
Vitafoods Europe 2025: Beneo features weight loss benefits of prebiotics and palatinose

At the recent Vitafoods Europe trade show, Annelore de Boe, product manager of functional fibers at Beneo, told us how the company’s solutions can support the increasingly growing categories of weight management. For example, Beneo’s prebiotic fibers can help close the fiber gap or reduce foods’ sugar and fat content. Silke Ullmann, nutrition communication manager, presented research on Beneo’s chicory root inulin and oligofructose, which can help reduce body weight and waist circumference. She also highlighted research revealing that Beneo’s palatinose ingredient stimulates the release of GLP-1 hormones in the gut. 

Vitafoods Europe 2025 review: Spotlight on nutraceuticals
Vitafoods Europe 2025 review: Spotlight on nutraceuticals
Vitafoods Europe 2025 in Barcelona, Spain, brought together a global array of industry leaders showcasing the future of functional nutrition. This year’s show featured cutting-edge innovations across key categories such as active lifestyle, cognitive health, healthy aging, women’s wellness, and the booming microbiome segment. From next-gen proteins and postbiotics to clean label botanicals and science-backed collagen, companies demonstrated how formulation, format, and sustainability are evolving to meet rising consumer demands. In our trade show review, we explore the ingredient innovations and breakthroughs redefining health, well-being, and performance.

Latest headlines

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New study challenges mental health benefits of calorie-restrictive diets
An overweight man stares sadly at a couple of peices of lettuce on the plate he is holding at the dinner table.
A recent study suggests that following a low-calorie diet may be associated with an increased risk of depressive symptoms, particularly among men and those who are overweight. The findings challenge earlier research that indicated calorie restriction might improve mental health outcomes.
FDA greenlights OmniActive’s vision-shielding lutein ingredient for infant nutrition
Infant eyes
The US FDA has recognized OmniActive Health Technologies’ Lutemax Free Lutein for its use in infant formula. This GRAS (generally recognized as safe) clearance allows the inclusion of the botanical ingredients specialist’s flagship lutein ingredient in the highly regulated early-life nutrition category. Lutemax Free Lutein is made from marigolds, an edible flower that has been long utilized for its high lutein content and is grown using sustainable practices from non-GMO seeds. The ingredient is produced through a fully vertically integrated supply chain for traceability and transparency.
A daily cup of beans found to lower heart risk and boost metabolic health
beans on plate
New research suggests that consuming a cup of beans daily could benefit heart and metabolic health. The researchers say this finding can be useful when creating dietary guidelines and supporting clinicians or public health programs targeting these health issues. Over a 12-week study with 72 participants, people with prediabetes showed improved cholesterol levels when eating chickpeas and reduced inflammation when eating black beans. However, researchers saw no change in blood glucose levels. 
Nordic Foodtech injects €40M into sustainable food start-ups to boost innovation
Female worker operator in uniform holding computer tablet near food factory production line
Nordic Foodtech VC has raised €40 million (US$45.6 million) for the first close of its second fund, targeting €80 million (US$91.2 million) to invest in early-stage start-ups creating “healthy, sustainable, and resilient food systems.” The fund aims to bridge scientific discovery and industrial applications with support from institutional investors and food industry stakeholders.
Nutrition virtually “invisible” in global finance architecture, warns FAO expert
bank with digital numbers and codes overlayed on it
Nutrition’s invisibility in the financial system has created barriers to enhancing global nutrition, according to FAO economist Giovanni Carrasco Azzini. He also underscores that the system favors inaction over innovation while proposing solutions to bring development closer to finance and link return on investment with the UN Sustainable Development Goals (SDGs).Nutrition Insight sits down with Azzini from the Agrifood Economics and Policy Division to discuss what nutrition invisibility in the financing system says about global priorities — the most significant risk appears to be trying something new rather than failing to feed people.
White House defends MAHA report amid criticism over citation errors, fake sources and AI-generated content
Robert F Kennedy Jr.

Food Ingredients First

Citation errors and untraceable research have reportedly been found in Robert Kennedy Jr.’s Make America Healthy Again (MAHA) report, which claims to be a groundbreaking, comprehensive health and wellness policy based on sound science.
Highlighted features
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Nutrition & Health News

Vitafoods Europe 2025: Healthy aging innovations in muscle, gut, eye, and women’s health

Solutions for healthy aging took center stage at the recent Vitafoods Europe trade show in Barcelona, Spain. Companies presented their nutraceuticals for people who want healthier lives as they age, supporting muscle health, digestive health, immunity, metabolic health, vision, and women’s health, specifically in menopause. On the show floor, Nutrition Insight met with IFF Health Sciences, Lallemand Health Solutions, Epax, and Givaudan to discuss their offerings in this growing space. 

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Nutrition & Health News

Experts call for crackdown as influencers’ nutrition misinformation put millions at risk

Following the nutrition advice of 53 social media “super-spreaders” could put up to 24 million people at risk of serious health consequences, a new study warns. Though they have no health- or nutrition-related qualifications, these influencers sell misinformed practices for profit, including biohacking therapies, medical conferences, and promoting keto, carnivore, or raw milk diets. Nutrition Insight connects with Alice Millbank, chief scientific officer, and Marlana Malerich, chief development officer, at Rooted Research Collective (RRC) to uncover the growing disinformation trend. 

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Nutrition & Health News

Brightseed launches gut barrier-boosting two-in-one bioactive developed with AI

Brightseed has launched Bio Gut Core, which has been shown to strengthen the gut barrier and reduce bloating and abdominal pain in a new human clinical trial. Nutrition Insight speaks to the biotechnology company to understand how AI was used to find bioactive compounds and the study’s significance. The company reveals that 88% of consumers seek products that restore gut barrier function, according to a representative survey of 2,000 American adults. The National Institutes of Health reports that approximately 60 to 70 million Americans suffer from digestive issues. 

Nutrition focus

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Ingestible beautyJun2025

Innova Market Insights data reveals that consumer interest in beauty supplements is rising. Thirty-seven percent of respondents report using supplements daily for beauty and skin care, with skin care ...

Product innovation

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Joint health support Jun 2025

Innova Market Insights data indicates a 4% average annual growth rate in supplement launches for joint health support between April 2020 and March 2025. The top three leading subcategories were hair, skin & nails, vitamins/minerals, and botanical/herbal supplements. More than half of joint health supplement launches had a skin health (57%) or bone health (51%) claim.

Trend analysis

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Plant-based innovationJun 2025

Innova Market Insights data indicates a +6% increase in plant-based sports nutrition launches between April 2020 and March 2025. This growth reflects a rise in consumer interest, with 34% of global consumers reporting they use plant-based protein shakes.

Multimedia

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Video09:04
Vitafoods Europe 2025: Beneo features weight loss benefits of prebiotics and palatinose

At the recent Vitafoods Europe trade show, Annelore de Boe, product manager of functional fibers at Beneo, told us how the company’s solutions can support the increasingly growing categories of weight management. For example, Beneo’s prebiotic fibers can help close the fiber gap or reduce foods’...

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Vitafoods Europe 2025: Lallemand Health Solutions unveils probiotic for healthy aging 
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Vitafoods Europe 2025: Epax unlocks new research on long-chain fatty acids 
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Vitafoods Europe 2025: Balchem on active nutrition trends in focus, hydration, and muscle health
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