18 Nov 2019 --- Snacking has become an all-day habit in the US, with 46 percent of consumers opting for salty snacks between meals in the afternoon. This is according to a new report from Innova Market Insights, which notes that consumers are growingly replacing traditional meals with quicker bites. Moreover, about 37 percent consume salty snacks in the evening, 23 percent at lunchtime and 17 percent at dinner, while 8 percent are consuming them during breakfast. As competition for the US snacking dollar intensifies, pressure is mounting on the salty snacks category to adapt and diversify in order to maintain its relevance. NPD is already reflecting the industry’s push toward added value in both nutrition and taste.
