24 Jul 2019 --- Consumers can be encouraged to make healthier choices through the positioning of items on a menu, as proposed by researchers at the University of Warwick and the University of Manchester, UK. In the study, the arrangement of drinks on McDonald’s touchscreen kiosks was modified to show sugar-free Coke Zero in the first position, instead of the sugary Coca-Cola. This resulted in an 8 percent reduction in Coca-Cola and a 30 percent increase in Coke Zero, highlighting how raising the visibility of healthier menu options can increase uptake.
