22 May 2019 --- From the traditional infant nutrition space to sports nutrition and gut health, dairy products are hailed as nutritiously rich and able to support several areas of health. The growing popularity of plant-based alternatives presents a challenge to which the dairy industry is responding by elevating the quality of its offerings and even stepping into previously unexplored terrain. While protein enrichment maintains its appeal, areas such as brain health – extending to mood and even sleep – present new NPD opportunities for the dairy industry.