14 Feb 2019 --- Health and wellness are important for consumers across all age groups and life stages, united by a common goal of “aging well.” The nutrition industry is increasingly approaching the topic of aging in a broad manner, tapping into a range of market areas from bone and joint health to energy and alertness. Long gone is a negative “anti-aging” philosophy and celebrated is an approach touting “positive aging” or “aging well,” according to industry experts.