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Post-workout recovery

Jun 2024

Innova Market Insights data indicates a 17% year-over-year increase in sports nutrition products featuring post-workout claims from April 2023 to March 2024. Among these launches, 69% were sports powders. Additionally, there has been significant growth over the past five years in post-workout sports supplement launches, with a 27% increase from April 2019 to March 2024.

Legion
Alpha Foods
ESN Recharge
Multipower
Once Upon a Coconut
Gainomax
Bloom
Nutri Plus V
Ozers
Naak Protein

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Legion Recharge Post Workout Drink Dietary Supplement with Arctic Blast Flavor (US)

  • Recharge post-workout drink dietary supplement with arctic blast flavor. 
  • Contains clinically effective doses of micronized creatine monohydrate and other ingredients for more muscle and strength, better post-workout repair and less soreness.
  • Contains 5 g of micronized creatine monohydrate and 2.1 g of L-carnitine L-tartrate.
  • Contains no artificial sweeteners, flavors or food colors.
Functional ingredients spearhead innovation and development within the nutraceutical industry, emerging as the most impactful trend. As a result, brands are exploring novel combinations of vitamins, minerals and herbs to enhance supplement efficacy and boost performance.
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Innova Market Insights data indicates a surge in Supplement and Sports Nutrition launches featuring climate or carbon-neutral claims, with 78% growth from April 2019 to March 2024. Speedy growth for these launches was noticed in Western Europe and North America.
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Innova Market Insights data indicates that supplement launches witnessed a 5% compound annual growth rate between 2019 and 2023. As consumers are more concerned about their unique health needs, there is a clear trend for personalized nutrition solutions. In 2023, launches to support immune health saw the highest share, while supplements that support insomnia, mental acuity and sexual health are gaining traction. This shift marks the departure from the traditional one-size-fits-all approach to an era of customized formulations and targeted solutions.
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As our population continues to age, the significance of specialized nutrition tailored to support active aging becomes increasingly prominent. Sports nutrition and supplements are crucial in optimizing nutrient intake to support physical health, cognitive function and overall well-being in older adults. These launches aim to promote longevity, vitality and quality of life throughout aging by emphasizing personalized approaches that address individual needs and goals.
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Innova Market Insights data indicates there is a steep increase in sports nutrition launches globally, with 18% annual growth from 2021 to 2023. Additionally, there was a 39% average annual growth in product launches that feature new and innovative sports nutrition formats – pancakes, yogurts, gels and chocolates. Sports bars and protein-based sports drinks are gaining ground, with 34% growth from 2021 to 2023.
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Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.
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