Eyesight support
Feb 2024Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
Vitamin World Eye Happy Dietary Supplement (United States)
- Eye-happy dietary supplement supports healthy vision and helps protect eye health.
- Comes in 60 gummies.
- Vitamin A in this supplement supports the proper functioning of the key areas of the eye, while vitamins C and E provide antioxidant support to counterbalance the potential harmful effects of free radicals generated in eye tissue.
- Suitable for vegans.
Plant-Based innovations
Sep 2024According to Inova Market Insights data, the Supplements & Sports Nutrition categories with a plant-based claim had an average annual growth of 12% from July 2019 to June 2024. Globally, 61% of these product launches were in the Supplements category, which also recorded the fastest growth, with a 19% increase over the five years. Notably, plant-based sports supplements experienced a 63% growth during the same period.
Infant probiotics
Aug 2024Innova Market Insights data indicates that from July 2023 to June 2024, 79% of global infant nutrition launches, particularly baby formula/milk, featured probiotic ingredients. Bifidobacterium lactis was included in 40% of these launches, while 19% contained Bifidobacterium lactis BB-12. Digestive/gut health claims were this sector’s leading focus for new product development.
CBD & Alternatives
Aug 2024According to the data from Innova Market Insights, between April 2019 and March 2024, 81% of CBD launches in the supplement category were botanical and herbal supplements. However, the most significant increase in CBD ingredient use was observed in melatonin supplements, which grew by 73%. Additionally, 44% of these supplements featured a brain-mood health claim, while the fastest growth was seen in sexual health supplements.
Natural ingredients
Jul 2024Consumer demand for natural and healthier products drives the sports nutrition and supplements industry to embrace natural ingredients. This includes a wide range of plant extracts, vitamins, minerals, and natural preservatives, all contributing to a cleaner, more health-conscious and sustainable lifestyle.
Ingredient synergies
Jul 2024Functional ingredients spearhead innovation and development within the nutraceutical industry, emerging as the most impactful trend. As a result, brands are exploring novel combinations of vitamins, minerals and herbs to enhance supplement efficacy and boost performance.
Post-workout recovery
Jun 2024Innova Market Insights data indicates a 17% year-over-year increase in sports nutrition products featuring post-workout claims from April 2023 to March 2024. Among these launches, 69% were sports powders. Additionally, there has been significant growth over the past five years in post-workout sports supplement launches, with a 27% increase from April 2019 to March 2024.