Top 10 2024 trends in supplements & sports nutrition
Jan 2024Innova Market Insights predicts that in 2024, ingredients will take the spotlight boldly on product packaging. Protein emerges as a leading star among several launches, joined by sustainability, a health-centric emphasis on prevention and an emphasis on functional water and marine ingredients. Our analysts pick ten products that embody each of the forecasted trends.
Ingredients: Taking the spotlight. Ingredients are taking a key spot for 2024 food and beverage NPD. For example, 42% of consumers globally pick protein as the most important ingredient. This trend is also evident in supplement & sports nutrition launches.
Enervit Double Choco Storm the Protein Deal Bar (Denmark)
- Protein bar coated with crunchy dark chocolate in a 55 g flat plastic pouch.
- With 20 g protein.
- Low sugar at 0.1 g per bar.
- Gluten-free. Palm oil fee.
Biotics for women’s health
Sep 2024Plant-Based innovations
Sep 2024Infant probiotics
Aug 2024CBD & Alternatives
Aug 2024Natural ingredients
Jul 2024Ingredient synergies
Jul 2024