Sleep & Relaxation innovation
Feb 2024
ABSTRACT
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as... More
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TOP 3 SUB-CATEGORIES
- Botanical/Herbal Supplements
- Melatonin
- Vitamins/Minerals
TRENDING
![](https://assets.innovamarketinsights360.com/insights/Common/Images/arrow_up.png)
TRENDING
UP
UP
Global (Excluding Russia)
REGION
ANALYZED
ANALYZED
+4%
2023 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Melatonin
Melatonin
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+4% (2023 vs 2021)
TOP COMPANY
Holland & Barret
TOP CATEGORY
Supplements
TOP INGREDIENTS
Melatonin
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2021
+4% (2023 vs 2021)
TOP COMPANY
Holland & Barret
TOP CATEGORY
Supplements
TOP INGREDIENTS
Melatonin
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supporting Immunity innovation
Sep 2024
Innova Market Insights data indicates that global supplement launches with immune health claims have grown significantly, with a 13% CAGR from July 2019 to June 2024. In the most recent period (July 2023 – June 2024), Vitamins and Minerals dominated the immunity supplement category, accounting for 34% of new launches, with Vitamin C as the top ingredient at 36%.
Innova Market Insights data indicates that global launches of supplements and sports nutrition products with botanical ingredients have grown 6% from July 2019 to June 2024. From July 2023 to June 2024, Supplements made up 64% of these launches, with Cocoa Powder being the leading botanical ingredient. The top positionings were Immune Health (23%), Brain-Mood Health (22%) and Energy & Stamina (22%).
Managing menopause innovation
Jul 2024
Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global supplement launches tracked with menopause claims was Women Specialty, taking half the total NPD. Vitamin B6 was the leading ingredient. Meanwhile, women’s health was at the top, with 82% of launches.