Managing menopause innovation
Jul 2024
TOP 5 POSITIONINGS AS A PERCENTAGE (%) OF SUPPLEMENT LAUNCHES TRACKED WITH MENOPAUSE (GLOBAL, GLOBAL, APR 2023 – MAR 2024)
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+15% (2022 vs 2024)
TOP COMPANY
Boots
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin B6
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2022 vs 2024
+15% (2022 vs 2024)
TOP COMPANY
Boots
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin B6
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2022 vs 2024
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supporting Immunity innovation
Sep 2024
Innova Market Insights data indicates that global supplement launches with immune health claims have grown significantly, with a 13% CAGR from July 2019 to June 2024. In the most recent period (July 2023 – June 2024), Vitamins and Minerals dominated the immunity supplement category, accounting for 34% of new launches, with Vitamin C as the top ingredient at 36%.
Innova Market Insights data indicates that global launches of supplements and sports nutrition products with botanical ingredients have grown 6% from July 2019 to June 2024. From July 2023 to June 2024, Supplements made up 64% of these launches, with Cocoa Powder being the leading botanical ingredient. The top positionings were Immune Health (23%), Brain-Mood Health (22%) and Energy & Stamina (22%).
Joint health innovation
Jun 2024
Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.