Designing companion products to meet the needs of GLP-1 RA users
25 Mar 2025 | ADM
Consumers engaging with Anti-Obesity Medications like GLP-1 RAs are a fast-growing group of people with a unique set of needs. In a recent proprietary ADM study, 83% of GLP-1 RA users said that they would be highly interested in products designed specifically for people engaging with these medications. This creates meaningful opportunity for Food, Beverage, and Dietary Supplement brands that understand these needs and design products to delight these consumers.Watch this webinar and you’ll learn abouta) the opportunity presented by GLP-1 medication users,b) the five unique science-based needs of this consumer group, andc) how brands can capitalize on the opportunity.Grounded in science and proprietary consumer understanding, you’ll leave with deeper knowledge and inspiration for how to innovate and grow your business with what you’ve learned.
Brought to you by
Brad Schwan
Vice President Global Category Marketing
Robert Bergia
Senior Protein Nutrition Scientist
Venya Patel
Senior Journalist
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