21 Mar 2018 --- Recent innovations in ingredients and processing techniques have deemed the phrase “Healthy indulgence” as far from oxymoronic. Consumers are seeking out indulgence, without the “guilt,” and a host of manufacturers have responded to provide indulgence with added health benefits. Lighter choice options have flooded the market, from reduced sugar content to lighter alcohol options and smaller portion sizes. Innova Market Insights data demonstrate that more than twice as many bakery launches featuring a “thin” and snacks featuring a “light(ly)” claim were reported in 2016 when compared to 2012.
